The Vera Project

Redesigning visual identity for Seattle's music and art creative community.

Key outcomes

  • Brand strategy & visual identity
  • Visual system style guidelines
  • Website design

My role

Visual designer

Timeline

March 2022 - June 2022

Overview

The Vera Project is an all-ages nonprofit space dedicated to fostering personal and community transformation through collaborative, youth-driven engagement in music and art.

A music venue, screen print shop, recording studio, art gallery, and safe space for radical self-expression, The Vara Project is a home to Seattle’s creative community.

My design helps The Vera Project to express its playful, engaging, and supportive culture through bold and lively visual communication.

Solution

Pitching the new brand identity

View my pitch for the new brand identity, where I explained idea and thinking behind the design decisions and elements. Process and some low-fis are also in here.

The Guideline

View all the guidelines and details about how to apply the visual design system here. Think of this as a printed book instead of a presentation deck!

Want to read more about my thinking and tinkering behind?

Contact me to learn more about this project